Corporate Social Technology series
SocialMaurice - Since social media sites their meteoric rise remain as the fastest growing online, also grows the push for companies to take on social technology. TDK Corporate SocialTechnology series describes a path to the integration of social technology in business models. The series consists of the following articles:
- Actualité research
- Definition of the goals and objectives
- Strategic and tactical Planning
- Key Performance indicators
- Listening and participation
- Content creation and Buzz generation
Key Performance indicators
Control measures of the social technology is an essential part of a successful socialmedia marketing campaign (MMS). Statistics should be monitored and organized in the monthly reports to measure progress and craft strategy. View the following results of market research conducted by the Aberdeen Group:
Corporate Social Technology Series: social media indicators-social technology KPI
The use of social technologies and MMS campaigns without feedback and controlmechanisms are like a ship without a rudder. Companies that use social technologynot only follow the most important measures, but their campaign according to customize these results. These statistics are divided into two categories: quantitative and qualitative. Quantitative measures are numeric measurable data points or "quantity". Qualitative measures are subjective judgments or "qualities". Quantitative data for social technology measures are both objective and abundant, which means that there will be a lot of non-partisan information is available for you to follow. However,without regard for qualitative measures such as "sentiment", even the most carefullykept and adapted actualité plans can easily get lost. So while qualitative analysis can be a less common part of the implementation, it is certainly not a negligible.
Statistics can provide a wealth of information about the use of social technologies,but without organizing them in key performance indicators (KPI's), it is difficult to make good use of the data. Three of the most common KPIs are the scope of the media, the commitment of the target group and the business results. Here you will find explanations for each of these KPIs and some of the metrics most commonly associated with them.
Reach media
The scope of the media is to know how many people you communicate with the use of social technology. It is also the method of this communication. As one might easily guess the first is a quantitative indicator and the last is qualitative. Extending your range is only useful if it is done by using the appropriate communication approaches.
Quantitative measurements of media coverage
- Actions of the social tech company
- Tweets by your company
- Twitter accounts your company follows
- Corporate Actions on Facebook (messages, photos, etc.)
- Enterprise content creation (articles, blog)
- Direct links from sites of the social technology
- Visits/visitors on social tech sites
- Page views/media views
Qualitative measures of media reach
- You reach your current audience in new ways?
- Relevant target groups you never before achieved did you achieve?
Involvement of the target group
The involvement of the target group is to determine the level of engagement with your audience (quantitative) and the type/quality of this commitment (qualitative). As with the scope of the media, of the increasing commitment adds value, only if the commitment the right qualities.
Quantitative measurements of audience participation of the target group
- Extent of social interaction
- Followers/fans/friends/subscribers
- Tweets about your company, retweets
- Facebook Comments
- Social Bookmarks
- Viral actions/votes
- Secondary connections
- Pages per visit/hours on site
- Lists of search engine dominance through the 3rd party search
- Newsletter subscriptions
Qualitative indicators of the public engagement goal
- Sense of interaction
- Significant commitment
- Brand affinity
- Authority
- Combustion
Company results
Business performance, on the commitment of social technology-investment for the bottom line. That is to say the least, a very difficult task for most companies. Many of the benefits of social technology from the use of the bottom line lead to its second and third order effects. For example, how can you the fact that a prospect has become aware of your brand by social technology and then a few months later, when a need for your services arises was a customer? That being said, pretty much all companies agree that building brand presence with a positive affinity among your target audience will have a beneficial effect on the bottom line. The same can be said about understanding the behaviour and preferences of your target market and competition. In this sense, we can use social technology to improve the aspects of our business model as we know that improving the bottom line results, even if it is not always as simple as tracking the conversion rates of e-commerce products from social media visitors. The difficulty of this task is a major reason why often slow to take the technology of the social enterprise, but these first adopters that this problem gets a competitive advantage over those who stand on the sidelines.
Quantitative statistics of commercial results
- Leads/Sales
- Customer's recommendations
- Customer loyalty Rate
- Summary of the presentations
- Presentation of Contact Forms
Qualitative statistics of commercial results
- Competitive Intelligence
- Generated ideas
- Customer Satisfaction
As soon as key performance indicators (KPIs) to measure the success of our online marketing strategies and tactics in achieving our goals and objectives have determined, it is time to start implementing the social plan. A gradual approach is generally recommended, especially for those who are relatively new to social technology. The following four articles in this series will explore the types of tactics that can be used in this step-by-step approach. The first two steps in the implementation of almost all social technology campaigns should be the "listening and participation" phases. We start by listening and learning about the communities that we want to address, to ensure that our participation in these communities has the desired effect.
0 Response to "Social Media Key Performance Indicators - SocialMaurice"
Post a Comment