SocialMaurice - People use social media to keep in touch with friends and family, share opinions/photos/stories, stay up to date on news/current affairs and for total networks.
If people do not work, they are very probably on a certain type of social media (Facebook, with its 1 700 000 000 active users, Supreme reign).
So you can't ignore social media platforms when it comes to making your business relevant and visible.
So, where do you start?
Do your homework-research, research, research
To effectively reach your audience, you need to understand your current and potential customers closely.
Who are they? How old? What do they like it? When the riot? What they hate? Where and how they spend their free time? The questions are endless. Think and write down all of their functions.
Social media is bet. And you can not effectively capture this information if you don't have it.
Start small-pick one or two to start with
Social media takes a lot of time and energy. Don't be too excited and a dozen social media accounts-you will be able to manage only all on your own.
If you have defined your audience, you will know what are the essential social media that you want to be visible on. Focus on the that becomes active before you connect with others.
Remember, your social media platforms should all be working together in unison.
Your website is your home base, so you must ensure that your social media efforts are focused on driving traffic there.
Create a daily social media plan
The best way to track your social media messages is to plan your activities on a daily basis.
If you plan on putting up a Facebook post, a instagram-photos and 3 tweets on a daily basis, put it on your calendar and check them as you go.
The regularity of the books is critical in social media. If you are downloading will be a few messages on Facebook to launch your company/website and then go to radio silence, the interest will be the account fizze and useless.
Recycle, to review and respond
Your social media content should not 100% fresh all the time and it should always be of you.
Social media is about sharing to close your audience by third-party recycling useful information that their importance can peaks.
It will lead to interesting conversations and help your ultimate goal of driving traffic to your website.
retargeting old content in different formats also helps a lot.
If you have sent a fairly detailed post about a topic, but you're not sure, how many of your followers bothered to read the whole thing, revised and then send the message in bullet points.
Also, don't forget the power to respond to the comments of your audience.
Listen and watch the people in your target market. If something is trendy and has an interest in your company, comment and try to push them in the direction of yourwebsite.
Track, measure and analyze
Most social media networks have tools with which you can track and measure your performance.
Google Analytics is an easy-to-use option monitor traffic and interactions on your website or blog.
Monitoring and measuring your social media activities could reveal that the most traffic to your site-essential information to formulate and optimize your brand and marketing strategy.
By means of a solution such as HootSuite, you can set up a data stream that is dedicated to the social listening and easily monitor what people say, and on, your brand.
Tips to attract social media followers
Starring the "behind the stage"
Social media is a great way to communicate with your followers as, in contrast to your corporate website, you can get a lot more personal and open.
Offer takes a look at what "behind-the-scene" snapshots of your business and brand may seem.
You may feel a little vulnerable opening, but it is a very effective way to make your company more human and trust.
Now, be warned that this is some harsh comments or negative feedback can invite.
Stay calm, fresh and collected. The more you ego and "real" look, the more it will help you to create authentic and retellable you and your business.
Use video and YouTube
Social media video is getting a lot of marketing strategies for big and small businesses.
Push your product ads through social media will be ignored or be a source of annoyance for your followers.
Think of a topic that is fashionable now – a social issue, which is a trend or a common event that your target audience has touched.
Produce insightful videos or pieces of thought that calls are called. Your brand is not immediately visible, but sparks of interest and engaging your followers will increase your brand not indirectly.
NTUC Revenue recently made a video presentation of the best of Singaporeans during the year.
The social enterprise NTUC The goal was to their "people first" message that can not be easily understood by the average Internet user to communicate.
Although it is not a secret that income from its profit in its work to reinvest them to extend the service to its clients, the use of social media to capture the spirit of the pro-Singapore philosophy stronger than a newspaper ad could.
Encourage user-generated content
Launch a campaign to promote your product with your comments.
It is one of the most economical means of content, especially for a small business with budget constraints.
A great way to do this is to organize a contest with a small reward.
This will serve as an incentive for your loyal customers by saying something great about your products on social media.
By doing this, your product line gets a huge boost and you have a lot of great content to republish on your social media platforms and the website too!
Influencers Get behind you
Influencers are people who consumers via their blogs and social networks that your brand may not be in May.
We are not talking about the outrageous endorsement of celebrities on social media, but rather about people who have the power to influence others.
Their popularity allows them to reach your demographic core more efficient and effective.
How to Find Them? You can use tools such as Klout.com but it is quite easy to find them by themselves to do some research.
The thing to remember when you approach the influencers to take it slowly and think of a way to make a meaningful and lasting relationship.
In an ideal world, you would only want influencers to say something nice about your product, but remember that they derive value need to work with your brand.
Thanks for the insight!
ReplyDeleteYou made some pretty good points
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